Leon’s Furniture Portfolio

OBJECTIVE

To make Leon’s part of Chinese families through a Chinese New Year campaign. The motive behind this objective was to strengthen the bond between Leon’s and the Chinese community.

INSIGHTS

Like a heart and money emoji which express love and prosperity, many traditional Chinese motifs and elements represent love and prosperity, which hold great significance during Chinese festivals.

IDEA

We wished the Chinese community a prosperous Chinese New Year through symbols of prosperity. This campaign inspired additional necessary marketing efforts to search out more ethnic advertising opportunities.

CHINESE NEW YEAR

DIGITAL ADS

content creation
content creation

MANDARIN TVC

CANTONESE TVC

MEGA SALE EVENT

SOUTH ASIAN SOCIAL MEDIA ADS

content creation
content creation

CHINESE SOCIAL MEDIA ADS

ad agency

SOUTH ASIAN TVC

CHINESE TVC

SAVE THE TAXES EVENT

SOUTH ASIAN DIGITAL AD

CHINESE DIGITAL AD

ad agency

SOUTH ASIAN TVC

CHINESE TVC

SOUTH ASIAN WEB BANNERS

ad agency
ad agency
ad agency
internet marketing companies

CHINESE WEB BANNERS

content creation
ad agency
ad agency
ad agency

SOUTH ASIAN MOBILE WEB BANNERS

content creation
content creation
content creation

CHINESE MOBILE WEB BANNERS

ad agency
ad agency
ad agency
content creation