Häagen-Dazs

OBJECTIVE

With the rapidly growing Muslim population in Canada, Häagen-Dazs wanted to celebrate inclusivity by becoming part of their lives.

INSIGHTS

Eid is a holy Islamic festival that brings the whole Muslim community together. The occassion is further sweetened with milk-based delicacies and desserts. The festivity presented us with an opportunity to place Häagen-Dazs in the hearts of the Muslim community by joining in the celebrations.

IDEA

Our campaign embraced and celebrated the community with meaningful messaging. The tagline “Eid ki khushiyan Häagen-Dazs ke sath” (Celebrate the joy of Eid with Häagen-Dazs) heeded the sentiment of patrons. All our executions were themed with cultural motifs to reflect the feel of the occasion. Furthermore, we fused Häagen-Dazs and popular cultural ingredients that gave our audience a taste of Häagen-Dazs’ versatility. The campaign was followed by other sweet success stories that won over the Canadian multicultural market.

EID MUBARAK

EID RECIPE CARDS

SELL SHEETS

RECIPE CARDS

DIGITAL ADS

ad agency
ad agency

PRODUCT COUPONS

CHINESE

ad agency

SOUTH ASIAN

PRINT ADS

CHINESE

SOUTH ASIAN

DECAL