OBJECTIVE

Nissan wanted to propel its consideration and favorability to win over the South Asian community. To achieve this, we took charge of ATL and BTL activities and got Nissan exposure that alchemized into sales.

INSIGHTS

The South Asian community has a mine of cultural touch points. We dove into this trove to get the conversation going and conveyed the beauty of a Nissan.

IDEA

From cricket to a trip back home, we engaged the South Asian community through valuable touchpoints. Our 360 campaigns worked to the maximum degree in making Nissan a top-of-mind automobile brand.