Our Ethnic Mantra

There’s always a way to achieve your marketing goals. We have many.

Market Research & Trends

Market Surveys | Trend Reports | Focus Groups | Data Analysis | Conventional & Online Questionnaires | Competitive Analysis | Consumer Insights

From surveys to focus groups, we exercise every necessary tool to conquer your business problem and unearth groundbreaking insights. We waltz to the pulse of ethnic cultural trends to give your brand customized solutions. All-in-all, the goal behind our research is to ensure we know your customers, and they know your brand—emphatically.

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Advertising Planning & Strategy

Campaign Planning & Development | Tactical & Creative Strategy | Corporate & Brand Ethnic Strategy | Diversity & Cultural Marketing

We position brands top-of-mind through sound strategy—loud and clear. Whether planning an ethnic strategy specific to your objective, or simply packaging and transcreating your mainstream strategy to ensure continuity in brand messaging, we offer solutions that work best for your brand.

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Creative Strategy & Creation

Branding & Packaging | Concept Creation | Script Development | Graphic Designing | Video Editing | Commercial Direction | Talent Hunting

From 360 to media-specific campaigns, we craft work to win you a spot in the c(he)arts of ethnic communities during their buying journey. We help you reach out to Canada’s diversity through relevant and groundbreaking creative. And to make this happen, we have a talented team specializing in concept/content development, commercial direction, script writing, and transcreation in multiple languages.

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Ethnic Media Planning & Buying

Ethnic ATL & BTL Buying and Planning | Ethnic Media Analysis & Research | Ethnic & Mainstream Collaboration | Reporting & Analytics 

Our network of media has an unbounded reach that we ensure at the best rates. Apart from leveraging platforms of your choice, we also launch brand campaigns across media platforms creatively that work best for your campaign.
From digital to television, we cover the whole nine yards and make sure that your campaign leaves a resounding impact.

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Multicultural Digital & Social Media Marketing

Programmatic Solutions | Google Adwords | Mobile Advertising | SEO & SEM | Website Development | Weibo | WeChat | Facebook | Instagram | Dealmoon

We’re fluent in digital. With the perfect mix of in-language communication and cultural insights, we position brands ahead of competition. We live and breathe popular digital platforms in order to offer you the best course of action for an effective campaign. We hold expertise in popular Chinese platforms like Weibo, WeChat, and Dealmoon.

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Public Relations & Influencer Marketing

Buzz Creation | Brand Collaboration | Ethnic Influencer Research & Strategy | Ethnic PR Kit Creation

We make your brand part of positive and long-lasting conversations across all media platforms. Our pool of influencers is effective at embedding brands into the lives of customers.

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Ambient Activations & Events

Event Ideation & Launch | Ethnic Festival Strategy | Ethnic Sponsorship Planning | Ethnic Event Strategy & Marketing

Meet the community where they are. DV8 can help you find and create signature ethnic events, so you connect with communities on their turf. From tailormade events to festivals and cultural programmes, we’ll suggest you the most creative and effective options to get your potential clientele on board.

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Education & Training

Cultural Nuance Education | Ethnic Consumer Behaviour | Onsite Ethnic Training

Want to better understand the ethnicities in Canada? As leaders in multicultural advertising and marketing, DV8 can help you understand how to connect with ethnic communities. Whether developing an understanding about a community’s culture or its buying behavior—we can help you truly understand how to reach your customers effectively.

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