Our Work

The Challenge

The Real Estate and Mortgage Institute of Canada provides the Ontario Mortgage Agent Course for licensing, mortgage and insurance agents. They had a lot of international students enrolling in their course paving the way for an opportunity to increase their awareness among more ethnic consumers. Therefore, we were asked to create a TV Commercial which caters towards South Asians by trans-creating it into Hinglish (Hindi + English) to better target their needs.

The Idea

We brought up the two primary attributes which play a vital role in every individual’s life – One’s Career and Money. Therefore, we used these attributes connect to the brand by providing a brief introduction about the company and its benefits. This TVC was aired on many South Asian channels, creating brand recall and increasing their customer base enormously.

“Where Quality and Authenticity Meet”