The Real Estate and Mortgage Institute of Canada provides the Ontario Mortgage Agent Course for licensing, mortgage and insurance agents. They had a lot of international students enrolling in their course paving the way for an opportunity to increase their awareness among more ethnic consumers. Therefore, we were asked to create a TV Commercial which caters towards South Asians by trans-creating it into Hinglish (Hindi + English) to better target their needs.
We brought up the two primary attributes which play a vital role in every individual’s life – One’s Career and Money. Therefore, we used these attributes connect to the brand by providing a brief introduction about the company and its benefits. This TVC was aired on many South Asian channels, creating brand recall and increasing their customer base enormously.