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Canadian marketers, if you’re not treasuring David Ogilvy’s golden words, you’re missing out on future fortunes.
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which […]
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Surge in new immigrants leaves no dearth of opportunities for Canadian brands.
The results are out, and they should have Canadian brands ecstatic. As per a recent Statistics Canada report, new immigrants made 61 per cent of […]