Short form video marketing has become one of the most effective ways to reach multicultural audiences in Canada. Whether it is TikTok, YouTube Shorts, or Instagram Reels, brands are finding success by creating culturally relevant, highly engaging video content that resonates with South Asian, Chinese, and newcomer communities. These videos offer an authentic way to build emotional connection, especially during cultural moments like Diwali, Lunar New Year, and Ramadan. In this blog, we explore how brands can create powerful multicultural video campaigns and why short form storytelling is a game-changer for inclusive marketing.

Meet them where they are

Newcomers and younger generations are spending more time on short form platforms than any other. Brands that show up authentically during moments like Diwali, Lunar New Year, and Ramadan create immediate impact.

Let visuals speak the message

Newcomers and younger generations are spending more time on short form platforms than any other. Brands that show up authentically during moments like Diwali, Lunar New Year, and Ramadan create immediate impact.

Let visuals speak the message

Culturally familiar imagery often communicates more powerfully than words.

Creators build trust

In-culture influencers bring credibility and connection that traditional ads cannot replicate.

Content should follow the cultural calendar

Timing matters. Align with the rhythms of community celebrations.

Short form content is not just a trend. It is the most powerful way to engage, educate, and inspire. At DV8, we help brands craft in-culture, in-language stories that resonate at the speed of the scroll and stay in hearts long after.

Want to build scroll-stopping video campaigns that resonate with multicultural Canadians? Let’s talk.