General motors
Accelerating GM’s connection with multicultural luxury and family-driven buyers across Canada.
Industries
WordPress Theme
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Challenge
Creating standout digital experiences means solving complex creative and strategic challenges.
South Asian and Chinese car buyers approach automotive decisions differently, prioritizing family value, long-term investment, brand prestige, and peer validation. Traditional mainstream messaging lacked cultural nuance and failed to address decision-making dynamics within multigenerational households.
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Solution
DV8 crafted in-language creative and culturally attuned messaging that reflected community values around family, success, and investment. Through localized communication tailored to each audience, GM’s positioning became more culturally resonant and consideration-driven. Driving culturally aligned consideration and leads.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.