Chinese Lunar New Year: Why It Matters for Brands — And How to Show Up Authentically
As the Chinese Lunar New Year approaches, communities across Canada and around the world are preparing to welcome a season rooted in renewal, optimism, and […]
Blogs
Have a read about news and information about the demographics, cultures, and businesses in US and Canada!
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Why Emotion Is the Missing Piece in Performance Marketing — Especially for Multicultural Audiences
We’ve been in the multicultural marketing space for over 20 years at DV8 Communication, and if there’s one thing we’ve learned, it’s this:
👉 You can’t […]
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How Post-Holiday Consumer Behaviour Reveals What Brands Should Do Next: Insights from Canada’s Multicultural Market
The holiday season may be over, but for marketers, January is one of the most important months of the year. Not because of sales peaks […]
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How Brands Can Create Culturally Inclusive Christmas Campaigns That Truly Convert in Canada
The holiday season is more than tinsel and snowflakes it’s a deeply meaningful cultural moment that shapes how consumers connect with brands. In Canada’s multicultural […]
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How Holiday Shopping Behaviours Differ Between Canadian-Born Consumers and Newcomers — And What Brands Need to Know
The holiday season is the most commercially influential period of the year in Canada. But while most brands focus on broad, mainstream messaging, a significant […]
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How Canada’s Newcomers Are Redefining Brand Loyalty — And What Marketers Must Do to Keep Up
Canada’s consumer landscape is undergoing one of the fastest demographic shifts in its history. With immigrants now driving nearly all net population growth—and making up […]
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The Multicultural Goldmine: Why Ethnic Consumers Will Drive Canada’s Next Decade of Growth
1. Introduction: Canada’s Growth Story Is a Multicultural One
Immigration isn’t just shaping the face of Canada, it’s shaping the future of business.
According to Statistics Canada, […]
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From Campaigns to Conversations: The Rise of Cultural Dialogue in Modern Marketing
For decades, brands have focused on speaking to audiences. But in 2025 and beyond, successful marketing isn’t about broadcasting messages, it’s about starting cultural conversations. […]