After the Lights Fade: What Diwali Can Teach Brands About Lasting Connection
As the diyas dim and the sweets are finished, Diwali leaves behind something more than glitter, it leaves a reminder.
A reminder that light doesn’t only […]
Blogs
Have a read about news and information about the demographics, cultures, and businesses in US and Canada!
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Illuminating Diwali: How Brands Can Spark Genuine Connections Beyond the Celebration
Every October, the glow of diyas and the sparkle of lights signal something bigger than a festival: a feeling of togetherness, gratitude, and renewal. For […]
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Illuminating Connection: Harnessing Diwali for Authentic Multicultural Marketing
As Diwali approaches, brands have a special chance to do more than light up stores and screens. They can build real emotional connections with South […]
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Diverse-Owned Media in 2025: Why Brands Must Invest for Authentic Reach and Lasting Trust
In today’s multicultural marketplace, advertising isn’t just about impressions it’s about trust, authenticity, and meaningful connections. As we look ahead to 2025, one strategy stands […]
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AI × Culture: Personalization Without Stereotypes
Operational Guardrails for AI-Driven Targeting That Respects Identity and Context
Published by DV8 Communication
Why “Culture-Aware AI” Matters Now
In 2025, AI is no longer just a tool […]
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Beyond Words: Designing Around Cultural Values
Why it’s more than just translation
Multicultural marketing often gets reduced to swapping out a language or changing a headline. But culture runs deeper than words. […]
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Generative AI and the Future of Video Advertising: What Canadian Brands Need to Know
Video advertising has always been one of the most powerful ways to reach audiences. From television commercials to YouTube pre-rolls and now connected TV (CTV), […]
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Supporting Local & Navigating New Tax Impacts: How Canadian Advertisers Are Adapting
With the Digital Services Tax (DST) now in effect, Canadian advertisers are rethinking their media spend. Rising costs on global platforms like Google and Meta […]