Canada’s consumer landscape is undergoing one of the fastest demographic shifts in its history. With immigrants now driving nearly all net population growth—and making up […]
1. Introduction: Canada’s Growth Story Is a Multicultural One
Immigration isn’t just shaping the face of Canada, it’s shaping the future of business.
According to Statistics Canada, […]
For decades, brands have focused on speaking to audiences. But in 2025 and beyond, successful marketing isn’t about broadcasting messages, it’s about starting cultural conversations. […]
In today’s multicultural marketplace, knowing your audience isn’t enough, you have to understand them deeply.As Canada becomes one of the most culturally diverse countries in […]
For years, brands have worked to make their campaigns “more inclusive.” The faces are more diverse, the languages more localized, yet, something still feels surface-level.
Because […]
Brands often chase the big dates: Diwali, Lunar New Year, Eid, Christmas. But what if the next growth frontier isn’t a date at all, it’s […]
As the diyas dim and the sweets are finished, Diwali leaves behind something more than glitter, it leaves a reminder.
A reminder that light doesn’t only […]
Every October, the glow of diyas and the sparkle of lights signal something bigger than a festival: a feeling of togetherness, gratitude, and renewal. For […]