OBJECTIVE

To further uplift the branding and sales of Dempster’s bagels alongside promoting the quality and versatility of the bagels among the South Asian community.

INSIGHTS

The surge in the influx of South Asian immigrants offered  Dempster’s an opportunity to increase its consumer base by promoting the utility and taste element of Dempster’s bagels.

IDEA

To bring new customers on board and to revere existing clients, we devised lucrative deals across platforms. From print media to an in-language microsite, Dempster’s covered the South Asian communal sphere deeply rooted in Canada.