Don Valley North Lexus
OBJECTIVE
To promote the dealership and its monthly events among ethnic communities in Toronto and GTA.
INSIGHTS
Ethnic communities relate more with communication that is embedded with key touchpoints—which also, simply, include a face.
IDEA
We promoted the dealership and its monthly deals by the way of storytelling. We casted actors who reflected the identity of our target audience, which bonded the dealership and our potential clientele together.