OBJECTIVE

From Korean to Filipino and South Asian—ensuring that the dealership and its monthly events reach out to these ethnic communities in Toronto and GTA through personalized and in-language campaigns.

INSIGHTS

When it comes to buying a car, most ethnic communities prefer dealing with a representative belonging to the same culture, subliminally. We tended to their psychology through our campaigns.

IDEA

We promoted the dealership and its monthly deals by personalizing them with traditional languages. Furthermore, we connected the communities with representatives from their respective cultures.