Eid al-Fitr is the most important celebration for Muslims worldwide, including the growing Muslim community in Canada. As more brands embrace multicultural marketing, understanding consumer behavior during Eid is key to creating meaningful connections. So, what are Canadians shopping for during Eid, and how can brands tap into this vibrant market?

Eid Shopping in Canada: What Consumers Are Looking For

Eid al-Fitr marks the end of Ramadan, a month of fasting, reflection, and charity. As families prepare to celebrate, their shopping habits shift, creating strong opportunities for businesses across various industries.

1. Fashion & Apparel Take Center Stage

Just like Christmas shopping traditions, Eid is a time when people refresh their wardrobes. Families, especially women, shop for new clothes, shoes, and accessories to wear on the big day. Traditional South Asian and Middle Eastern outfits, such as salwar kameez, abayas, and kaftans, are in high demand, alongside modest fashion collections from mainstream retailers. Brands that showcase Eid-specific fashion collections, inclusive sizing, and culturally appropriate designs can capture this market.

2. Food & Grocery Shopping Spikes

Eid is incomplete without a feast! Grocery stores see a surge in demand for halal meats, premium ingredients, and traditional sweets like baklava, dates, and mithai. Many families prepare lavish meals to host friends and relatives, leading to increased spending on both home-cooked meals and catering. Supermarkets and food brands can make the most of this by curating Eid-specific bundles and offering promotions on festive essentials.

3. Gifts & Eidi: The Spirit of Giving

Gift-giving is a huge part of Eid, whether it’s cash (known as Eidi) for children, perfumes, chocolates, or luxury items for loved ones. Consumers actively seek thoughtful presents, and brands in beauty, tech, and home décor can benefit by curating Eid gift guides or limited-time promotions. Personalized and premium packaging can also enhance the gifting experience.

4. Home Décor & Festive Essentials

As families host Eid gatherings, there’s a noticeable increase in spending on home décor, table settings, and festive decorations. Retailers selling lights, banners, candles, and elegant dinnerware see a boost in sales as consumers look to create a warm, welcoming ambiance. Brands that highlight “Eid-ready” home essentials can resonate with shoppers preparing for celebrations.

How Brands Can Create Meaningful Eid Campaigns

Now that we know what consumers are looking for, how can brands make an impact? Here are some strategies:

1. Acknowledge & Celebrate Eid Authentically
   A simple yet effective step is recognizing Eid in marketing campaigns, social media posts, and advertisements. Brands that genuinely embrace cultural moments foster stronger customer loyalty.
2. Leverage Influencer Marketing
   Partnering with Muslim influencers and content creators can help brands build authenticity and trust. Whether it’s a fashion try-on haul, an Eid recipe video, or a festive home décor showcase, influencers help connect brands with engaged audiences.
3. Offer Exclusive Eid Deals & Bundles
   Consumers appreciate special promotions during Eid, from buy-one-get-one offers to limited-time gift sets. Brands that create tailored discounts or themed collections can boost sales and engagement.
4. Ensure Representation in Advertising
   Showcasing diversity in ad campaigns matters. Featuring real Muslim families and individuals celebrating Eid helps create an emotional connection and makes campaigns more relatable.

The Bottom Line

Eid al-Fitr is more than just a religious holiday, it’s a cultural celebration with significant economic impact. As Canada’s Muslim population continues to grow, brands that recognize and cater to their needs will not only drive sales but also build long-term brand loyalty. Whether you’re in fashion, food, beauty, or home décor, there’s a real opportunity to engage meaningfully with the Eid shopping season.

Want to craft an impactful multicultural campaign? DV8 Communication specializes in multicultural marketing that connects brands with diverse audiences. Let’s create something that resonates!

Get in touch with us today!