Infiniti
OBJECTIVE
Infiniti wanted to reach out to the South Asian community with a breakthrough, integrated campaign, which would highlight the many perks of owning an Infiniti.
INSIGHTS
We addressed the pain-points of the South Asian community through luxury, performance and spaciousness of an Infiniti along with many other benefits.
IDEA
Through punchy headlines and powerful visuals, we packaged an impactful message that reached our target audience. From Digital to Social Media and Print, we successfully covered the whole nine yards for Infiniti.