OBJECTIVE

Our mission was to make IT Cosmetics’ Black Friday deal a hit among Chinese Canadian women.

INSIGHTS

We were targeting a brand conscious group—having an affinity for elegant branding and easy-to-remember call-to-action. Another consideration point was their preference for in-language communication.

IDEA

We adorned our ads with elegance—from the colour theme to product elements. The simple offer code and in-language messaging fostered our target audience to purchase the deal—making it a success story.