OBJECTIVE

Kraft wanted to add value to the lives of its ethnic consumers by educating them on how its umbrella of products can make dishes that are quick and easy to make without having to compromise on taste.

INSIGHTS

Life in Canada is time-strapped. Leveraging this insight, we highlighted the benefits that come with Kraft products. Apart from delicious delicacies, what comes with Kraft products is convenience, and more importantly, time away from the kitchen.

IDEA

We collaborated with Smita Chandra, a celebrity chef, and launched an online contest which offered South Asian followers an opportunity to win $2500. With a renowned face helping build trust and reliability toward Kraft, their brand trial and clientele was thereby increased. The campaign successfully boosted engagement as it received a handsome number of entries, making Kraft a household name across Canada. As a result of the campaign’s success, we crafted many other effective campaigns for Kraft which kept the momentum going.