OBJECTIVE

To capitalize on the globally renowned online shopping festival—Singles’ Day or 11.11—which, as a festival, is the Chinese community’s absolute favourite. The agenda behind this mission was to bolster sales and the brand’s customer base.

INSIGHTS

Our target audience is fond of vivid symbolism and diminutive elements. They also prefer communication in their language.

IDEA

We trod the digital route to reach the masses. From Chinese to mainstream platforms, we advertised the brand’s 11.11 deal all over to gain maximum visibility, brand presence, and most importantly, sales.

WECHAT AD

WEIBO BANNER AD