THE OBJECTIVE

To introduce and promote Lancôme’s New HPN 300 cream to South Asian females aged 35-54 in Canada, highlighting its anti-aging prowess and unique ingredients like hyaluronic acid and Niacinamide. 

Challenge

To overcome competition in a saturated skincare market, emphasize the distinct advantages of this anti-aging solution for South Asian skin tones and ensure effective communication to foster trust. 

The Strategy

The Lancôme multicultural campaign by DV8 strategically targeted South Asian females aged 35-54 in Canada via digital channels such as Google, Facebook, Instagram, and YouTube. Leveraging the community’s interest in skincare, we utilized in-language communication and highlighted the cream’s benefits, emphasizing hyaluronic acid, 300+ peptides, and Niacinamide. The campaign effectively introduced and promoted the revolutionary anti-aging product, fostering a connection with skincare enthusiasts. 

Results

The results were exceptional! Our campaign garnered over 1 million impressions and 20 thousand clicks. Additionally, we interacted with over 300,000 unique users, achieving an impressive click-through rate (CTR) of 2.14%.

16:9