Leon’s Furniture
OBJECTIVE
To make Leon’s part of Chinese families through a Chinese New Year campaign. The motive behind this objective was to strengthen the bond between Leon’s and the Chinese community.
INSIGHTS
Like a heart and money emoji which express love and prosperity, many traditional Chinese motifs and elements represent love and prosperity, which hold great significance during Chinese festivals.
IDEA
We wished the Chinese community a prosperous Chinese New Year through symbols of prosperity. This campaign inspired additional necessary marketing efforts to wring out more opportunities that reached not only the Chinese but also the South Asian community.
CHINESE NEW YEAR
DIGITAL BANNER ADS
MANDARIN CHINESE NEW YEAR TVC
CANTONESE CHINESE NEW YEAR TVC
MEGA SALE EVENT
SOUTH ASIAN SOCIAL MEDIA ADS
CHINESE SOCIAL MEDIA ADS
SOUTH ASIAN TVC
CHINESE TVC
SAVE THE TAXES EVENT
SOUTH ASIAN DIGITAL ADS
CHINESE DIGITAL ADS
SOUTH ASIAN TVC
CHINESE TVC
SUPER SALE
SOUTH ASIAN DIGITAL AD
CHINESE DIGITAL AD
SOUTH ASIAN TVC
CHINESE TVC
EASTER SALE
SOUTH ASIAN TVC
CHINESE TVC
TRUCKLOAD SALE
SOUTH ASIAN TVC
CHINESE TVC
SOUTH ASIAN WEB BANNERS
CHINESE WEB BANNERS
SOUTH ASIAN MOBILE WEB BANNERS
CHINESE MOBILE WEB BANNERS
