Leon’s Furniture

OBJECTIVE
To make Leon’s part of Chinese families through a Chinese New Year campaign. The motive behind this objective was to strengthen the bond between Leon’s and the Chinese community.
INSIGHTS
Like a heart and money emoji which express love and prosperity, many traditional Chinese motifs and elements represent love and prosperity, which hold great significance during Chinese festivals.
IDEA
We wished the Chinese community a prosperous Chinese New Year through symbols of prosperity. This campaign inspired additional necessary marketing efforts to wring out more opportunities that reached not only the Chinese but also the South Asian community.
CHINESE NEW YEAR
DIGITAL BANNER ADS




MANDARIN CHINESE NEW YEAR TVC
CANTONESE CHINESE NEW YEAR TVC
MEGA SALE EVENT
SOUTH ASIAN SOCIAL MEDIA ADS


CHINESE SOCIAL MEDIA ADS


SOUTH ASIAN TVC
CHINESE TVC
SAVE THE TAXES EVENT
SOUTH ASIAN DIGITAL ADS

CHINESE DIGITAL ADS

SOUTH ASIAN TVC
CHINESE TVC
SUPER SALE
SOUTH ASIAN DIGITAL AD

CHINESE DIGITAL AD

SOUTH ASIAN TVC
CHINESE TVC
EASTER SALE
SOUTH ASIAN TVC
CHINESE TVC
TRUCKLOAD SALE
SOUTH ASIAN TVC
CHINESE TVC
SOUTH ASIAN WEB BANNERS






CHINESE WEB BANNERS






SOUTH ASIAN MOBILE WEB BANNERS





CHINESE MOBILE WEB BANNERS




