Leon’s Furniture 

OBJECTIVE

To make Leon’s part of Chinese families through a Chinese New Year campaign. The motive behind this objective was to strengthen the bond between Leon’s and the Chinese community.

INSIGHTS

Like a heart and money emoji which express love and prosperity, many traditional Chinese motifs and elements represent love and prosperity, which hold great significance during Chinese festivals.

IDEA

We wished the Chinese community a prosperous Chinese New Year through symbols of prosperity. This campaign inspired additional necessary marketing efforts to wring out more opportunities that reached not only the Chinese but also the South Asian community.

CHINESE NEW YEAR

DIGITAL BANNER ADS

MANDARIN CHINESE NEW YEAR TVC

CANTONESE CHINESE NEW YEAR TVC

MEGA SALE EVENT

SOUTH ASIAN SOCIAL MEDIA ADS

CHINESE SOCIAL MEDIA ADS

google ads
google ads

SOUTH ASIAN TVC

CHINESE TVC

SAVE THE TAXES EVENT

SOUTH ASIAN DIGITAL ADS

CHINESE DIGITAL ADS

SOUTH ASIAN TVC

CHINESE TVC

SUPER SALE

SOUTH ASIAN DIGITAL AD

CHINESE DIGITAL AD

SOUTH ASIAN TVC

CHINESE TVC

EASTER SALE

SOUTH ASIAN TVC

CHINESE TVC

TRUCKLOAD SALE

SOUTH ASIAN TVC

CHINESE TVC

SOUTH ASIAN WEB BANNERS

remarketing
google ads

CHINESE WEB BANNERS

ethnic

SOUTH ASIAN MOBILE WEB BANNERS

google shopping

CHINESE MOBILE WEB BANNERS