Mina
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina-logo.png)
OBJECTIVE
To leverage the upward trend in the Muslim population that has an affinity for ‘halal meat’ by launching a specialty brand that would cater to their need.
INSIGHTS
The Muslim community embraces its religious teachings by consuming only halal meat—which was, at the time of the campaign launch, not easily available. We launched the brand ‘Mina’ and solved this problem.
IDEA
We offered Muslim consumers ‘Zaheeba by Hand’ meat–a lawful certification of high-quality halal meat—at mainstream stores. Thereafter, Mina was made a community-favourite through an effective and impactful integrated campaign.
LAUNCH OF MINA
LOGO DESIGN ARTWORK
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina-logo-1.png)
MICROSITE
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-web1-1-1.jpg)
SOUTH ASIAN TVC
ARAB TVC
PRINT ADS
![](https://dv8communication.com/wp-content/uploads/2019/07/PERSIAN-PRINT.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/MINA-ARAB-FP-v1-01.png)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-print3-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/ARAB-PRINT.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/MINA-ARAB-AlHayat-PrintAd-10x15-Aug2012-Final.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/MINA-PER-IranJavan-PrintAd-10x6.25-Aug2012-Final.jpg)
SOCIAL MEDIA ADS
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-social-1-1-1.png)
RECIPE CARDS
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-recipe1-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-recipe2-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-recipe3-1-1.jpg)
![digital agency](https://dv8communication.com/wp-content/uploads/2019/07/mina-recipe4-1-1.jpg)
POS
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-pos4-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-pos1-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-pos3-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-pos2-1-1.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-stuff.png)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-print4-1-1.jpg)
HALAL FEST EVENT
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-event3-1-2.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-event2-1-1.jpg)
BOOTH DISPLAY DESIGN
![](https://dv8communication.com/wp-content/uploads/2019/07/BOOTH-DISPLAY.png)
ONLINE COUPON
![](https://dv8communication.com/wp-content/uploads/2019/07/mina-online-coupons-1-1.png)
MINI PACKAGING DESIGN
![](https://dv8communication.com/wp-content/uploads/2019/07/mini-packaging-1-1.jpg)
FULL PAGE CONTEST PRINT ADS
ARAB AD
![mobile advertising](https://dv8communication.com/wp-content/uploads/2019/07/minastuff1.png)
PERSIAN AD
![](https://dv8communication.com/wp-content/uploads/2019/07/minastuff2.png)
SOUTH ASIAN AD
![](https://dv8communication.com/wp-content/uploads/2019/07/minastuff3.png)
HALF PAGE CONTEST PRINT ADS
ARAB AD
![](https://dv8communication.com/wp-content/uploads/2019/07/minastuff4.png)
PERSIAN AD
![](https://dv8communication.com/wp-content/uploads/2019/07/minastuff5.png)
SOUTH ASIAN AD
![](https://dv8communication.com/wp-content/uploads/2019/07/minastuff6.png)
CONTEST DIGITAL BANNER ADS
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_SkyScraper-v1A.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_SkyScraper-v1B.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_BigBoxBan-v1A.jpg)
![pay per click advertising](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_BigBoxBan-v1C.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_BigBoxBan-v1B.jpg)
![](https://dv8communication.com/wp-content/uploads/2019/07/Mina_Contest2014_BigBoxBan-v1D.jpg)