Mina
OBJECTIVE
To leverage the upward trend in the Muslim population that has an affinity for ‘halal meat’ by launching a specialty brand that would cater to their need.
INSIGHTS
The Muslim community embraces its religious teachings by consuming only halal meat—which was, at the time of the campaign launch, not easily available. We launched the brand ‘Mina’ and solved this problem.
IDEA
We offered Muslim consumers ‘Zaheeba by Hand’ meat–a lawful certification of high-quality halal meat—at mainstream stores. Thereafter, Mina was made a community-favourite through an effective and impactful integrated campaign.
LAUNCH OF MINA
LOGO DESIGN ARTWORK
MICROSITE
SOUTH ASIAN TVC
ARAB TVC
PRINT ADS
SOCIAL MEDIA ADS
RECIPE CARDS
POS
HALAL FEST EVENT
BOOTH DISPLAY DESIGN
ONLINE COUPON
MINI PACKAGING DESIGN
FULL PAGE CONTEST PRINT ADS
ARAB AD
PERSIAN AD
SOUTH ASIAN AD
HALF PAGE CONTEST PRINT ADS
ARAB AD
PERSIAN AD
SOUTH ASIAN AD
CONTEST DIGITAL BANNER ADS
