Mina

OBJECTIVE
To leverage the upward trend in the Muslim population that has an affinity for ‘halal meat’ by launching a specialty brand that would cater to their need.
INSIGHTS
The Muslim community embraces its religious teachings by consuming only halal meat—which was, at the time of the campaign launch, not easily available. We launched the brand ‘Mina’ and solved this problem.
IDEA
We offered Muslim consumers ‘Zaheeba by Hand’ meat–a lawful certification of high-quality halal meat—at mainstream stores. Thereafter, Mina was made a community-favourite through an effective and impactful integrated campaign.
LAUNCH OF MINA
LOGO DESIGN ARTWORK

MICROSITE

SOUTH ASIAN TVC
ARAB TVC
PRINT ADS






SOCIAL MEDIA ADS

RECIPE CARDS




POS






HALAL FEST EVENT


BOOTH DISPLAY DESIGN

ONLINE COUPON

MINI PACKAGING DESIGN

FULL PAGE CONTEST PRINT ADS
ARAB AD

PERSIAN AD

SOUTH ASIAN AD

HALF PAGE CONTEST PRINT ADS
ARAB AD

PERSIAN AD

SOUTH ASIAN AD

CONTEST DIGITAL BANNER ADS





