OBJECTIVE

Maple Leaf wanted to be part of Chinese and South Asian homes by promoting its subsidiary–Prime Food–among the communities. We had to increase Prime Food’s brand trial and purchase among South Asians and Chinese.

CHALLENGE

We were tasked with the challenge of increasing Prime Food’s brand trial and purchase among South Asians and Chinese.

IDEA

With our tagline ‘Dinner Time is Prime Time’, which was the central idea of our campaign, we reached our target groups. Additionally, with poetic T.V. spots, appealing print ads, and engaging digital stories, we weaved together a successful campaign for Prime Food.

CANTONESE TVC

MANDARIN TVC

ENGLISH TVC

SOUTH ASIAN AD

CHINESE AD