Maple Leaf wanted to be part of Chinese and South Asian homes by promoting its subsidiary–Prime Food–among the communities. We had to increase Prime Food’s brand trial and purchase among South Asians and Chinese.
We were tasked with the challenge of increasing Prime Food’s brand trial and purchase among South Asians and Chinese.
With our tagline ‘Dinner Time is Prime Time’, which was the central idea of our campaign, we reached our target groups. Additionally, with poetic T.V. spots, appealing print ads, and engaging digital stories, we weaved together a successful campaign for Prime Food.