Prime

OBJECTIVE
Maple Leaf wanted to be part of Chinese and South Asian homes by promoting its subsidiary–Prime Food–among the communities. We had to increase Prime Food’s brand trial and purchase among South Asians and Chinese.
CHALLENGE
We were tasked with the challenge of increasing Prime Food’s brand trial and purchase among South Asians and Chinese.
IDEA
With our tagline ‘Dinner Time is Prime Time’, which was the central idea of our campaign, we reached our target groups. Additionally, with poetic T.V. spots, appealing print ads, and engaging digital stories, we weaved together a successful campaign for Prime Food.
LOGO DESIGN ARTWORK

SOUTH ASIAN TVC
PRIME CHICKEN TVC
CANTONESE TVC
MANDARIN TVC
ENGLISH TVC
PRINT ADS
SOUTH ASIAN AD

CHINESE AD
