Mazda
OBJECTIVE
To educate the South Asian and Chinese communities about Mazda’s latest offerings in Canada via a variety of campaigns.
INSIGHTS
The best way to conversate with these communities is in their language. These communities also lend attention to cultural elements communicated visually.
IDEA
To promote and highlight the benefits of new Mazdas, we launched ethnic campaigns for these communities in their languages, adorned with cultural elements.
MICROSITE
5 SECOND BUMPER ADS
MANDARIN
CANTONESE
SOUTH ASIAN
15 SECOND TVC/IN-STREAM ADS
MANDARIN
CANTONESE
SOUTH ASIAN
SOUTH ASIAN SOCIAL MEDIA ADS
WEIBO ADS
WEIBO TIP BANNERS
DIGITAL ADS
CHINESE
SOUTH ASIAN
SOCIAL MEDIA AD PLACEMENTS
