OBJECTIVE

To communicate seasonal promotions by Mercedes Barrie among ethnic communities in Toronto and GTA through planned campaigns while ensuring high-end branding of the dealership.

INSIGHTS

We analyzed the media consumption pattern of our audience which helped us reach them effectively.

IDEA

We conveyed pivotal factors that should be communicated when marketing cars from a Mercedes dealership. We highlighted the benefits of shopping at the dealership that are vital to car buyers, consistently, throughout all campaigns.