OBJECTIVE

A community centric campaign to reach out to current and future South Asian consumers. To create awareness and engage consumers through large variety of South Asian based products available at Metro locations.

INSIGHTS

When it comes to grocery shopping, South Asian consumers splurge on traditional food items. We wanted them to know about the availability of traditional foods at Metro within the timeframe of a glance.

IDEA

Generate mass awareness through utmost effective media tools. From a microsite to weekly banners, we went all-in at reaching out to our target group—and communicated the advantage of shopping at Metro.