Mitsubishi Motor Sales of Canada

Eclipse Cross
OBJECTIVE
INSIGHTS
IDEA
To increase awareness about the Mitsubishi Eclipse Cross among the East and South Asian communities in Canada. Our challenge was to transcreate the original campaign into an ethnic campaign that would have a powerful impact.
South Asians and Chinese share a similar shopping culture. They are always looking for a good bargain; seeking more for less.
Tell the target audience how the car comes with more features for less.
Outlander PHEV
OBJECTIVE
INSIGHTS
IDEA
Mitsubishi Motors Canada tasked us with increasing brand awareness, top-of-mind recall and sales of the Mitsubishi Outlander PHEV among East and South Asians by highlighting the car’s futuristic features.
Our target audience were overwhelmed by the debate over eco-friendly cars on a global scale instead of being shown the benefits on a personal level.
To show how this futuristic car would transform their life on a personal level.
VIDEO PRODUCTION
SOUTH ASIAN
MANDARIN
CANTONESE
PHEV BUMPER ADS
SOUTH ASIAN
CHINESE
PHEV INSTREAM AND TVC
SOUTH ASIAN
CHINESE
EC INSTREAM AND TVC
SOUTH ASIAN
CHINESE
SOUTH ASIAN
MANDARIN
CANTONESE
DIGITAL DISPLAY ADS
EC HINGLISH

EC CHINESE

PHEV HINGLISH

PHEV CHINESE

EC STATIC DISPLAY ADS
SOUTH ASIAN ADS



CHINESE ADS



PHEV STATIC DISPLAY ADS
SOUTH ASIAN ADS




CHINESE ADS




EC DIGITAL ADS
SOUTH ASIAN ADS





CHINESE ADS





PHEV DIGITAL ADS
SOUTH ASIAN ADS





CHINESE ADS




