Mitsubishi Motor Sales of Canada
To increase awareness about the Mitsubishi Eclipse Cross among the East and South Asian communities in Canada. Our challenge was to transcreate the original campaign into an ethnic campaign that would have a powerful impact.
South Asians and Chinese share a similar shopping culture. They are always looking for a good bargain; seeking more for less.
Tell the target audience how the car comes with more features for less.
Mitsubishi Motors Canada tasked us with increasing brand awareness, top-of-mind recall and sales of the Mitsubishi Outlander PHEV among East and South Asians by highlighting the car’s futuristic features.
Our target audience were overwhelmed by the debate over eco-friendly cars on a global scale instead of being shown the benefits on a personal level.
To show how this futuristic car would transform their life on a personal level.