Mitsubishi Motor Sales of Canada

Eclipse Cross

OBJECTIVE

INSIGHTS

IDEA

To increase awareness about the Mitsubishi Eclipse Cross among the East and South Asian communities in Canada. Our challenge was to transcreate the original campaign into an ethnic campaign that would have a powerful impact.

South Asians and Chinese share a similar shopping culture. They are always looking for a good bargain; seeking more for less.

Tell the target audience how the car comes with more features for less.

Outlander PHEV

OBJECTIVE

INSIGHTS

IDEA

Mitsubishi Motors Canada tasked us with increasing brand awareness, top-of-mind recall and sales of the Mitsubishi Outlander PHEV among East and South Asians by highlighting the car’s futuristic features.

Our target audience were overwhelmed by the debate over eco-friendly cars on a global scale instead of being shown the benefits on a personal level.

To show how this futuristic car would transform their life on a personal level.

VIDEO PRODUCTION

SOUTH ASIAN

MANDARIN

CANTONESE 

PHEV BUMPER ADS

SOUTH ASIAN

CHINESE

PHEV INSTREAM AND TVC

SOUTH ASIAN

CHINESE

EC INSTREAM AND TVC

SOUTH ASIAN

CHINESE

SOUTH ASIAN

MANDARIN

CANTONESE

DIGITAL DISPLAY ADS

EC HINGLISH

ad agency

EC CHINESE

ad agency

PHEV HINGLISH

ad agency

PHEV CHINESE

ad agency

EC STATIC DISPLAY ADS

SOUTH ASIAN ADS

CHINESE ADS

PHEV STATIC DISPLAY ADS

SOUTH ASIAN ADS

CHINESE ADS

EC DIGITAL ADS

SOUTH ASIAN ADS

CHINESE ADS

PHEV DIGITAL ADS

SOUTH ASIAN ADS

CHINESE ADS

organic traffic
ad agency

PRESIDENT FESTIVE GREETINGS

EID

MID-AUTUMN FESTIVAL

WINTER HOLIDAYS – CHINESE

RAMADAN

DIWALI

WINTER HOLIDAYS – SOUTH ASIAN

PUBLIC RELATIONS