National Bank
OBJECTIVE
Each year, more than 320,000 new immigrants move to Canada with the majority hailing from South Asia. National Bank saw an opportunity in this upward trend and wanted to welcome new South Asian immigrants to their bank through a digital campaign.
INSIGHTS
Without foregoing their culture, new South Asian immigrants want to assimilate Canadian Values.
IDEA
Marrying Canadian flavours with South Asian flavours to acknowledge and celebrate their new journey.
SOCIAL MEDIA ADS
GRAPHIC ADS – MASTERCARD
SOUTH ASIAN
PUNJABI
TAMIL
ENGLISH
GRAPHIC ADS – NO MONTHLY FEES
SOUTH ASIAN
PUNJABI
TAMIL
ENGLISH
