To generate awareness and sales for the wide variety of automobile brands under No.7 Auto Mall’s umbrella in Toronto and GTA. All this with special attention to the South Asian community.
The South Asian community relates more with communication that is embedded with key touchpoints. They are drawn toward brands that advertise in traditional language(s).
We promoted the Auto Mall, its many dealerships, and its monthly deals by communicating in Hindi/Urdu, which caught the attention of our target community and drove them to No.7 Auto Mall.