Clairol
Redefining self-expression through culturally confident beauty storytelling.
Industries
Hair care
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Challenge
Creating standout digital experiences means solving complex creative and strategic challenges.
Hair color perceptions differ significantly across cultures from gray coverage urgency in South Asian communities to shade suitability and hair texture considerations among Chinese consumers. Generic beauty messaging lacked relevance.
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Solution
DV8 developed culturally tailored creative addressing gray coverage, hair texture, and festival-ready transformation moments. We produced in-language creative grounded in cultural beauty insights, ensuring messaging reflected real consumer needs. DV8 enabled Clairol to connect authentically with multicultural women through culturally relevant storytelling.
Videos
Clairol Playlist
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.