Oxi Clean
Transforming a household essential into a culturally relevant cleaning authority.
Client
OceanThemes
Industries
WordPress Theme
Services
Web development
Date
January 2025
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Challenge
Creating standout digital experiences means solving complex creative and strategic challenges.
South Asian households have high cooking frequency, vibrant spices, and fabric traditions that demand powerful stain solutions. Yet mainstream messaging did not reflect real-life cultural cleaning challenges.
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Solution
DV8 localized storytelling around festive prep, everyday spills, and high-intensity stain scenarios unique to South Asian kitchens. Through culturally contextual digital content and retail support, OxiClean became not just a cleaner but a trusted solution within culturally specific households.
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Client's
feedback
Working with Rayo team was an absolute pleasure! They took the time to understand our business needs and translated them into a beautifully designed, user-friendly website. The team’s attention to detail, creativity, and technical expertise exceeded our expectations. We’ve received so much positive feedback from our customers already.