As the world wraps up Eid celebrations, it’s the perfect time to reflect on how brands across the globe embraced the spirit of Ramadan 2025. From Indonesia to the UAE, each campaign wasn’t just an ad, it was a beautifully localized narrative shaped by culture, values, and the emotional nuances of the holy month.

This year, brands from different corners of the world brought their multicultural lenses to life, thoughtfully adapting their messaging to reflect the customs, sentiments, and daily rituals of their local Muslim communities. These stories reminded us that while traditions may vary by region, the universal themes of faith, family, and togetherness unite us all.

Here are five heartfelt Ramadan 2025 campaigns that captured that spirit in the most meaningful ways:

Coca-Cola – When Giving Becomes a Tradition

Nigeria

Coca-Cola revived one of its most iconic Ramadan campaigns this year, showing how timeless values never fade. The commercial beautifully captures the universal rush to make it home for Iftar, highlighting shared experiences of hunger, exhaustion, and connection.

Rooted in the brand’s signature message of togetherness, the ad speaks to audiences worldwide, reminding us that during Ramadan, kindness and generosity are the true refreshments.

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Easycash Indonesia – Cherishing Every Moment

Indonesia

Blending Indonesian cultural traditions with a modern family dynamic, this ad tells a touching story of balancing busy lives while holding on to sacred rituals. It’s filled with warm scenes of Suhoor preparations, communal prayers, and emotional Iftars.

The message is universal but deeply rooted in Indonesian values: time passes quickly, but the memories we create during Ramadan stay with us forever.
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Qatar Airways – A Journey of Faith and Family

Qatar

This cinematic piece follows a traveler returning home for Ramadan, capturing the emotion of reunions after long distances. With sweeping visuals from different regions, it celebrates both the global nature of the Muslim community and the deeply personal pull of home.

Qatar Airways masterfully weaves cultural pride with universal themes of belonging and love.
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Abu Dhabi Tourism – A City That Feels Like Home

Global

Positioning the city as a Ramadan destination, this ad taps into the senses, showcasing traditional Emirati spices, communal Iftars, and warm hospitality. It paints Abu Dhabi as more than just a travel spot, it’s a cultural embrace, especially during Ramadan.

It’s an open invitation to experience the UAE’s soul during its most sacred season.

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Tiffany & Co. – A Story of Hands and Hearts

Middle East

Luxury brand Tiffany & Co. took a poetic route with its “Hands of Love” campaign, showing tender moments of care—hands preparing food, comforting loved ones, and offering gifts. Each gesture, adorned with elegant Tiffany jewelry, became a metaphor for emotional connection.

The ad subtly integrated cultural sensitivity with brand storytelling, reinforcing that during Ramadan, love is the most valuable gift of all.

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Final Thoughts

These global Ramadan 2025 campaigns weren’t just about marketing, they were heartfelt tributes to faith, family, and cultural identity. Each brand thoughtfully adapted its message to reflect the traditions, languages, and emotional landscapes of its local audience.

At a time when the world feels both big and small, these multicultural stories reminded us that no matter where we are, from Abuja to Doha—Ramadan speaks to something deeply human.

Looking to create a campaign that resonates across cultures and continents? At DV8, we specialize in multicultural marketing that’s authentic, inclusive, and made to move hearts. Let’s build something meaningful together.