OBJECTIVE

To promote Rogue Valley Mitsubishi’s deal on the 2018 Mitsubishi Outlander PHEV among Filipino, South Asian and Chinese communities.

INSIGHTS

We unearthed media platforms highly frequented by the three communities and communicated the dealership’s offer to them.

IDEA

We reached out to these communities on advertising platforms they mostly consumed: digital ads for all three communities and a newspaper ad solely for the Chinese community. This resulted in impressive results in a short span of time.