Beyond Words: Designing Around Cultural Values
Why it’s more than just translation
Multicultural marketing often gets reduced to swapping out a language or changing a headline. But culture runs deeper than words. […]
Blogs
Have a read about news and information about the demographics, cultures, and businesses in US and Canada!
-
-
Generative AI and the Future of Video Advertising: What Canadian Brands Need to Know
Video advertising has always been one of the most powerful ways to reach audiences. From television commercials to YouTube pre-rolls and now connected TV (CTV), […]
-
Supporting Local & Navigating New Tax Impacts: How Canadian Advertisers Are Adapting
With the Digital Services Tax (DST) now in effect, Canadian advertisers are rethinking their media spend. Rising costs on global platforms like Google and Meta […]
-
How First Party Data Builds Multicultural Loyalty: Community Marketing Strategies for 2025
As the marketing world shifts toward privacy-first strategies, first-party data for multicultural marketing in Canada has become a key asset. But for brands targeting multicultural […]
-
Short Form Video in Multicultural Marketing: How Brands Can Win Attention in Canada
Short form video marketing has become one of the most effective ways to reach multicultural audiences in Canada. Whether it is TikTok, YouTube Shorts, or […]
-
In-language Media Canada Marketing
Why In-Language Media Could Be Your Brand’s Secret Weapon in Canada
Over 10 million Canadians speak a language other than English or French at home. That’s […]
-
Understanding Multigenerational Households: A Goldmine for Brand Messaging
In Canada’s evolving demographic landscape, one trend stands out as a powerful opportunity for marketers: multigenerational households. With more families living under one roof, brands […]
-
Ramadan 2025: 5 Ads That Touched Hearts and Brought Us Together
As the world wraps up Eid celebrations, it’s the perfect time to reflect on how brands across the globe embraced the spirit of Ramadan 2025. […]