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Generative AI and the Future of Video Advertising: What Canadian Brands Need to Know
Video advertising has always been one of the most powerful ways to reach audiences. From television commercials to YouTube pre-rolls and now connected TV (CTV), […]
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Supporting Local & Navigating New Tax Impacts: How Canadian Advertisers Are Adapting
With the Digital Services Tax (DST) now in effect, Canadian advertisers are rethinking their media spend. Rising costs on global platforms like Google and Meta […]
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How First Party Data Builds Multicultural Loyalty: Community Marketing Strategies for 2025
As the marketing world shifts toward privacy-first strategies, first-party data for multicultural marketing in Canada has become a key asset. But for brands targeting multicultural […]
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Short Form Video in Multicultural Marketing: How Brands Can Win Attention in Canada
Short form video marketing has become one of the most effective ways to reach multicultural audiences in Canada. Whether it is TikTok, YouTube Shorts, or […]
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In-language Media Canada Marketing
Why In-Language Media Could Be Your Brand’s Secret Weapon in Canada
Over 10 million Canadians speak a language other than English or French at home. That’s […]
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Ramadan 2025: 5 Ads That Touched Hearts and Brought Us Together
As the world wraps up Eid celebrations, it’s the perfect time to reflect on how brands across the globe embraced the spirit of Ramadan 2025. […]
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Winning Multicultural Marketing Strategies for Food & Beverage Brands
In an increasingly interconnected world, cultural diversity is a defining characteristic of consumer markets. This is particularly true in the food and beverage industry, where […]
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Top Trends in Multicultural Marketing for 2025: Insights from DV8 Communication
As we move into 2025, the landscape of multicultural marketing continues to evolve, driven by demographic shifts, technological advancements, and the increasing importance of inclusivity […]
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Cricket Emerges as Canada’s Fastest Growing Sport: A Boon for Multicultural Marketing
Cricket has surged in popularity to become Canada’s fastest-growing sport. This rise is fueled by the country’s increasing diversity, particularly from South Asian communities. With […]
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Driving Creativity Forward: The Impact of the SIA Awards 2024
The SIA Awards 2024 ceremony, hosted at the Connected Commerce Forum, was a vibrant showcase of marketing brilliance. With our CEO, Ambereen Jahangir, and The […]
