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How Canada’s Newcomers Are Redefining Brand Loyalty — And What Marketers Must Do to Keep Up
Canada’s consumer landscape is undergoing one of the fastest demographic shifts in its history. With immigrants now driving nearly all net population growth—and making up […]
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The Multicultural Goldmine: Why Ethnic Consumers Will Drive Canada’s Next Decade of Growth
1. Introduction: Canada’s Growth Story Is a Multicultural One
Immigration isn’t just shaping the face of Canada, it’s shaping the future of business.
According to Statistics Canada, […]
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Small Moments, Big Impact: Why Micro-Cultural Touchpoints Are the Next Frontier for Brands
Brands often chase the big dates: Diwali, Lunar New Year, Eid, Christmas. But what if the next growth frontier isn’t a date at all, it’s […]
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Generative AI and the Future of Video Advertising: What Canadian Brands Need to Know
Video advertising has always been one of the most powerful ways to reach audiences. From television commercials to YouTube pre-rolls and now connected TV (CTV), […]
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Supporting Local & Navigating New Tax Impacts: How Canadian Advertisers Are Adapting
With the Digital Services Tax (DST) now in effect, Canadian advertisers are rethinking their media spend. Rising costs on global platforms like Google and Meta […]
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How First Party Data Builds Multicultural Loyalty: Community Marketing Strategies for 2025
As the marketing world shifts toward privacy-first strategies, first-party data for multicultural marketing in Canada has become a key asset. But for brands targeting multicultural […]
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Short Form Video in Multicultural Marketing: How Brands Can Win Attention in Canada
Short form video marketing has become one of the most effective ways to reach multicultural audiences in Canada. Whether it is TikTok, YouTube Shorts, or […]
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In-language Media Canada Marketing
Why In-Language Media Could Be Your Brand’s Secret Weapon in Canada
Over 10 million Canadians speak a language other than English or French at home. That’s […]
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Ramadan 2025: 5 Ads That Touched Hearts and Brought Us Together
As the world wraps up Eid celebrations, it’s the perfect time to reflect on how brands across the globe embraced the spirit of Ramadan 2025. […]
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Winning Multicultural Marketing Strategies for Food & Beverage Brands
In an increasingly interconnected world, cultural diversity is a defining characteristic of consumer markets. This is particularly true in the food and beverage industry, where […]
