October is marked and recognized as Global Diversity Awareness Month. This event was created to foster diversity on a global scale to value people of a diverse range of backgrounds, ethnicity, colour and religion. As a land of immigrants, where diversity, equity and inclusion lie in every foundation, Canada takes pride in embracing diverse minds and various cultures, understanding cultural nuances and bridging differences. Let’s go deeper and learn more about this event.

What is Global Diversity Awareness Month?

Global Diversity Awareness Month is about understanding and exploring diverse traditions ,cultures, and communities around the world. It is an opportunity to learn and appreciate different cultures, new ideas, diverse minds, and their fresh perspective- to build this world an inclusive place. A place where everyone’s opinions are heard and respected irrespective of their religion, cast, race, ethnicity and color. This initiative was started to eliminate any kind of hate, to respect one another, and give everyone an equal chance to shine.

Now that we know its significance, let’s understand what role it plays for brands with global and local presence.

How can Brands Celebrate Global Diversity Awareness Month?

Global Diversity Month initiative has had a significant impact on MNCs, multinational brands, and mid-size companies of Canada and almost across all industries. It’s no surprise that these corporations have started incorporating Diversity, Equity, and Inclusion (DEI) practices into their work culture as they believe these are one of the main drivers of business growth. But more than that, they truly believe that acknowledging opinions of diverse minds, their input and creativity make a big difference. Collectively they bring the company’s vision to life and achieve business goals, shaping the company’s success.

Different ways to celebrate at workplace

• Connect with customers/employees: Connect with your employees, conduct events and activities, events to understand more about their culture. Connect with your customers through social media, engage them in your conversation, and create relevant content that resonates with them.
• Celebrate holidays of different cultures at the workplace: This could be a way to learn and understand other cultures. You can foster inclusivity by celebrating the big events that are recognized world-wide.
• Encourage employee feedback and communication: Asking for employee feedback not only makes them feel valued but also boosts their confidence.

These are all important but let’s not forget people that are a big part of your business – Target Audience.

Global Diversity Month – A chance to Understand Multicultural Marketing through this lens

As a part of this, there is one trending concept which is highly associated with Global Diversity – Multicultural Marketing. 

As much as you feel the importance of acknowledging diversity at your workplace, have you ever thought about understanding your customers? Just like how you want your employees to feel empowered and valued, your customers should also feel the same way! Ain’t it?

In a multicultural country like Canada, home to a 40 million population coming from varied backgrounds, brands can take this opportunity to learn and understand their diverse audience. And, in order to make your brand truly diverse and multicultural, it is crucial for you to communicate to your diverse customers in their language and connect with them through the media they consume.

Multicultural Marketing in Canada is gaining high recognition with immigrants’ intake rising every year.

In observance of Global Diversity Awareness Month, let’s take a moment to realize the potential of Multicultural marketing and take the initiative to make these people a big part of your brand through small and big celebrations, events and by understanding their journey.

How DV8 Communication can help?

As a Multicultural Marketing agency who has been in the business for 22 years now, DV8 aligns with the same mission – to help brands understand cultural nuances, diverse communities and foster multiculturalism and connectivity with their customers.

So far, we have helped various brands become culturally diverse within Canada with effective multicultural marketing strategies and helped them stand out.

The implementation of multicultural marketing techniques by Canadian corporations like Food Basics, Metro, and National Bank has resulted in highly successful campaigns, demonstrating the impact of DV8’s approach.

So, this Global Diversity Month, understand the potential of multicultural marketing, make an impact on your multicultural audience and grow in a multicultural space with DV8.